24 WooCommerce Stats to Make You Say “WOW!”

The concept of buying and selling is a universal one. We all need to make purchases on a regular basis, and people and organizations need to sell to satisfy that need. It’s so important that it’s literally a way of life. 

As consumers, we regularly think about the process of buying and selling, but equally important is where those transactions take place. And with many an eCommerce platform to choose from, it can be hard to know what to trust. They all claim to be the best, and while that can be debated, WooCommerce has proven itself to be reliable. 

In this article, we’ll consider some WooCommerce stats that prove that this eCommerce site is one of the best.

WooCommerce Statistics Highlights

  • The estimated gross merchandise volume for WooCommerce stores in 2019 was $11.8 billion.
  • At least 4,414,537 websites use WooCommerce.
  • The WooCommerce plugin has been downloaded 139,209,577 times and counting.
  • WooCommerce is the leading eCommerce platform with 23.07% of market share worldwide.
  • WooCommerce stores have a combined revenue greater than 35% of the world’s countries.
  • On November 25, 2020, WooCommerce recorded a peak of 746,601 downloads.
  • There are around 980 WooCommerce plugins in the WordPress directory.

About WooCommerce

Amazon, Ecwid, and Shopify are some of the most popular eCommerce sites out there. But arguably the most efficient platform is WooCommerce. It’s an open-source eCommerce plugin for CMS sites like WordPress and Joomla made for everyone from small to large online merchants. The WooCommerce plugin launched in 2011, and since then has become popular thanks to its easy installation and customization, not to mention its free offerings.

In a nutshell, WooCommerce takes WordPress-powered websites and transforms them into fully functional online stores. It has been compared with Wix and Magento, as well as other drag-and-drop builders like Squarespace, even though they may be different at face value.

Facts and Figures About WooCommerce

1. At least 4,414,537 websites on the internet currently use WooCommerce.

(BuiltWith)

There are at least 4,414,537 live websites that make use of WooCommerce, according to WooCommerce statistics from BuiltWith. This is thanks to the free and flexible nature of the platform.

2. The WooCommerce plugin has been downloaded 139,209,577 times and counting.

(WordPress)

As of January 2021, the WooCommerce plugin had been downloaded a total of 123,490,093 times. Fast forward to June 2021 and that number had reached 139,209,577… and counting. 

It’s an amazing stat, especially when you realise that there are more than 455 million websites on the internet hosted by WordPress.

3. On November 25, 2020, WooCommerce recorded a one-day peak of 746,601 downloads.

(WordPress)

WooCommerce is extremely popular, meaning it’s regularly downloaded. But on November 25, 2020, the eCommerce platform recorded a staggering peak of 746,601 downloads. According to WooCommerce stats, the strongest active installation growth of 0.8% was recorded on February 28, 2021.

4. About 93.7% of online stores on WordPress choose to use the WooCommerce plugin.

(WebsiteBuilder / Barn2)

WordPress is the world’s leading content management system, and 93.7% of all its online stores opt for WooCommerce, showing just how ubiquitous this plugin has become. 

5. WooCommerce stores have a combined revenue greater than 35% of the world’s countries.

(WooCommerce)

WooSesh is a virtual conference where WooCommerce store owners and developers convene and share their thoughts. During 2019’s edition, it was revealed that if all the world’s WooCommerce eCommerce platforms and stores came together to form a country, their combined revenue would be greater than 35% of countries in the world.

6. The estimated gross merchandise volume for WooCommerce stores in 2019 was $11.8 billion.

(WooCommerce)

Gross merchandise volume or GMV refers to the monetary value of the merchandise sold during a specific time period from a particular marketplace. Another key takeaway from WooSesh 2019 was the revelation from Paul Maiorana, General Manager of WooCommerce, that the estimated GMV across WooCommerce stores for the year was $11.8 billion.

7. WooCommerce’s repository on GitHub has 1,032 contributors.

(GitHub)

So far these contributors have made 38,909 commits, 170 branches, and 458 releases on the repository, with those numbers certain to grow.


WooCommerce Plugins Statistics

8. There are roughly 980 WooCommerce plugins in the WordPress directory.

(WordPress)

Calculating the exact number of WooCommerce plugins in existence could be a little difficult. However, if we focus purely on the plugins in the WordPress directory, we can see that there are around 980 WooCommerce-related plugins. This number also includes WooCommerce’s open-source solution, which has over 5 million active installations.

9. 34 of the extensions on WooCommerce’s official site are free.

(WooCommerce)

That’s about 5.3% of the total of 647 extensions on the official website. Among these free extensions is the live chat extension, which is pivotal to interactions between buyers and marketplaces.

10. Google Analytics is the most popular WooCommerce extension.

(WooCommerce)

WooCommerce sales figures show that Google Analytics is the most popular extension for WooCommerce, at least on the company’s website. The fact that it’s free surely doesn’t hurt. Other popular extensions include WooCommerce Bookings, WooCommerce Google Ads, and WooCommerce Membership.

11. WooCommerce has 1,617 plugins on CodeCanyon.

(CodeCanyon)

A quick visit to CodeCanyon.net will show you that there are 1,617 WooCommerce plugins on the site. The minimum cost for a WooCommerce plugin on the site is $6, with the most expensive costing $9,999.

WooCommerce Themes Statistics

12. There are over 1,000 WooCommerce-specific WordPress themes on the market.

(WordPress / ThemeForest)

Setting up your online store to be aesthetically pleasing is important, and themes can add a nice personal touch. Thankfully, there are nearly 1,300 WooCommerce themes on ThemeForest, while WordPress has 1,220.

13. As of June, 2021, the bestselling WooCommerce theme on ThemeForest is Avada by ThemeFusion, with more than 700,000 purchases to date.

(ThemeForest)

The Avada theme costs $60 and is still the top-selling WooCommerce theme on ThemeForest.

14. The Flatsome theme has recorded more than 164,000 sales so far.

(ThemeForest)

Flatsome is an extremely popular WooCommerce theme on ThemeForest, and with a 4.81 score from 6,457 ratings, that’s no surprise.

WooCommerce Usage Statistics and Historical Facts

15. In 2016, WooCommerce controlled 42% of the online store market.

(WP Tavern)

The year 2016 was a big one for WooCommerce usage, with the eCommerce platform powering and controlling 42% of the online store market.

16. The WooCommerce plugin available on WordPress supports 66 languages.

(WordPress)

Talk about diversity! Users can access WooCommerce in 66 different languages, including six versions of English, seven dialects of Spanish, and three versions each of Chinese, French, and Portuguese.

17. WooCommerce serves approximately 4% of the top million HTML pages.

(Wikipedia)

According to Wikipedia’s section on WooCommerce usage, the eCommerce platform serves about 4% of the top million HTML pages. That’s an impressive pull.

18. WooCommerce has a usage distribution of 26%.

(BuiltWith)

If you’ve ever wondered how a WooCommerce vs Shopify showdown would go, then this stat should answer all those questions. WooCommerce Checkout is the top in eCommerce usage distribution with 26% compared to Shopify’s 20%.

19. There are more than 30 WooCommerce integrations that allow vendors to set up payments that recur automatically. 

(WooCommerce)

WooCommerce Subscriptions is one of the most useful extensions available on the platform. There are currently 34 payment gateways that allow stores to offer subscription-based products. 

20. WooCommerce is the leading eCommerce platform, with 23.07% of the worldwide market share in the field.

(Datanyze)

WooCommerce’s market share currently stands at 23.07%, making it the leading eCommerce platform in the world by yet another metric. The industries that are most likely to use WooCommerce include retail, hospitality, manufacturing, consumer services and business services. 

According to stats from Datanyze, hot on the heels of WooCommerce is Squarespace, with a market share of 22.33%. Perhaps surprisingly in third place on the list is a Polish platform named 100sklepow (12.55%), followed by Shopify (7.64%) and WixStores (7.63%).


WooCommerce Sale Stats

21. WooCommerce alone makes up 24% of the total volume of eCommerce sales.

(SaaS Scout)

This stat further cements WooCommerce’s status as a leading global platform in the field, with its sales volume accounting for 24% of the total eCommerce volume.

22. WooCommerce’s growth is faster than other eCommerce platforms, at a rate of 13-15% per quarter.

(SaaS Scout)

There has to be an explanation for how WooCommerce has taken the eCommerce market by storm since 2011. The best representation of that is its growth compared to the competition.

23. WooCommerce’s sales surpassed $20 billion in 2020. 

(Do the Woo)

eCommerce growth has been on the rise in recent years, changing the fortunes of  virtually every business based on the internet. Taking all that into account, it’s no surprise that WooCommerce revenue surpassed $20 billion in 2020. That was more than double the previous year according to the co-founder of WordPress, Matt Mullenweg, in an address made for State of the Word.

Final Thoughts

One thing is evident from our research: people really love using WooCommerce. From the growth stats to the usage and distribution stats, right down to the volume of sales, it’s clear that using WooCommerce in your eCommerce plans is a great way to do business.

The reasons for choosing WooCommerce are pretty simple. First off, it’s a free plugin that is also very secure. When it comes to user applications, it’s fully customizable and SEO-friendly, so it’s great for both businesses and users. Also, as is clear from WooCommerce stats on performance, the platform is expected to grow more over the years.

Full disclaimer, this isn’t an endorsement of WooCommerce being the best. As always, there are other options that may suit your individual needs better. However, the widespread acceptance of the platform is definitely worth considering.

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