Best Customer Experience Management Software

Updated: April 07,2022

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Few among us haven’t had to contact customer support at some point. Of course, the most common reason for doing so is having an issue that requires prompt resolution - like resetting lost passwords, sorting out payment issues, and so forth. Considering that your consumers have less than pleasant reasons for contacting a customer support agent, having software that improves customer experience can come in quite handy.

The best customer experience management software will help you keep track of and improve your interaction with clients. It’s a powerful data-gathering tool that collects, organizes, analyses, and stores information based on customer feedback.

Customer satisfaction is crucial for good business practice - a fact recognized by smart software development companies that bring a plethora of choices for CX solutions to the table.

Starts at:
$19/mo

At A Glance
Automation features
Ticket notes
Macros

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Zendesk is the market leader in the CX world, and for good reason. The company’s software lets you talk to your customers across all channels, with powerful analytics and automation in place to make customer management a breeze. However, be ready to pay premium prices for a premium service.

Features
Support types:
Email, chat, phone, social media, in-app support
Knowledge base:
Yes
Self-service portal:
Yes
Starts at:
Contact for a Quote

At A Glance
Workforce management tools
In-depth analytics
Machine learning-driven analysis

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NICE Satmetrix’s customer experience management services are tailor-made for larger enterprises that need to handle thousands of clients. Besides myriad analytic tools that rely on AI to gather insights, NICE Satmetrix’s strong point is the extra features included in their offers, like employee engagement and workforce management capabilities.

Features
Support types:
Email, phone
Knowledge base:
No
Self-service portal:
Yes
Starts at:
Contact for a Quote

At A Glance
Omnichannel feedback analysis
Customer satisfaction tracking
AI and NLP-based suggestions

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Qualtrics is a solid choice for handling customer communication. The software allows you to speak to your clients across all possible channels. On the back end, Qualtrics employs advanced AI analytics to help your detect and handle any issues that may arise.

Features
Support types:
Email, phone, social media, live chat
Knowledge base:
No
Self-service portal:
No
Starts at:
Contact for a Quote

At A Glance
Powerful chatbot
Cobrowse
Video chat

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By integrating sales, onboarding, and customer support within a single platform, Acquire gives you the ability to handle most of your people-related tasks, all in a neatly designed interface and backed with powerful features such as Cobrowse.

Features
Support types:
Email, phone, video, live chat, social media
Knowledge base:
Yes
Self-service portal:
Yes
Starts at:
Contact for a Quote

At A Glance
Cloud-based
Data visualization
Robust API integration

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Oracle, the company behind Java, is also responsible for this feature-packed CX solution. This cloud-based SaaS platform is truly powerful, thanks to dozens of different tools and metrics, which also makes it somewhat tricky to use. If you’re an experienced CX professional, however, you will feel right at home.

Features
Support types:
Email, phone, live chat, social media
Knowledge base:
Yes
Self-service portal:
Yes
Best Customer Experience Management Software Overall

1. Zendesk

Starts at: $19/mo
Support types:
Email, chat, phone, social media, in-app support
Knowledge base:
Yes
Self-service portal:
Yes
Smartphone apps:
Yes
Chatbot:
Yes
What we liked
  • Centralized support
  • Integrations
  • Powerful reporting and survey system
What we disliked
  • Price

Zendesk is a brand associated with quality customer support. The Zendesk Suite was released in 2018, compiling everything a professional support team might need. All part of the same bundle, Zendesk Support, Guide, Chat, and Talk deliver a compound solution that can take on all kinds of challenges. 

The most important feature of any CX software is a comprehensive ticketing system, and Zendesk is jam-packed with features for increasing your support team’s productivity. Automation is one of them - it can be used for updating tickets, replying to common questions with stock responses, or expertise-level ticket routing.

Depending on your Zendesk subscription and package deals, you can reach out for help by email, chat, phone, social media portals, or in-app developed support, and have your requests routed through the ticketing system.

Tickets can have internally added notes that only agents can see. This is one of the most valuable features customer experience software can have. The agents use the notes to closely describe previous interactions with the customer, which is invaluable when multiple team members handle the same ticket. 

Zendesk’s interface is straightforward: Your dashboard will display a clear general overview of tickets you’ve handled, and you can also use multiple views to quickly filter out tickets based on various factors like time, ticket status, topic, and others.

Anyone familiar with user support will be happy to know that Zendesk supports macros. Applied to tickets, these instruction sequences can be used to send automated answers to common questions, for instance. Having macros built in the experience management software will help synchronize procedures across teams, create standardized replies, and save funds by removing the need for external software.

Zendesk’s team collaboration features enable communication platform integration (e.g., for Slack); this encourages teamwork and helps agents streamline their work better. 

Zendesk’s good reputation is firmly established. Huge companies like Riot Games, Discord, Stanley Black & Decker, Siemens, and Vimeo are all using it. These and many more client stories attest to the quality of Zendesk Suite.

Zendesk provides everything expected from customer service platforms, the pricing is scalable, and you can choose between various packages.

The company also developed two CRM platforms: Zendesk Sunshine and Zendesk Duet. The latter combines sales and support sectors for the most demanding users, while both platforms integrate with Zendesk Suite and provide powerful tools that collect user data.

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Best for Customer Experience Management Software Surveying

2. NICE Satmetrix

Price: Contact for a Quote
Support types:
Email, phone
Knowledge base:
No
Self-service portal:
Yes
Smartphone apps:
No
Chatbot:
No
What we liked
  • Reporting system
  • Analytics tools
  • Good for large businesses
What we disliked
  • Lack of transparency

NICE Satmetrix is a customer experience platform aimed at large businesses managing customer journeys. Satmetrix is designed with users’ points of view in mind and uses that information to help develop products, brands, and other company aspects.

Since Satmetrix is not as transparent as Zendesk when it comes to the service selection and pricing, you’ll have to request a demo session with a representative to see firsthand what the platform can do. Bear in mind that Satmetrix doesn’t offer a one-size-fits-all type of package, so make sure you have a general idea of what you need from customer experience management software before you make the appointment.

For example, NICE Satmetrix’s SaaS solution features a range of intelligent analytics tools with the goal of improving customer experience by analyzing both direct customer feedback and feedback extrapolated through AI tools.

Satmetrix prides itself on powerful features, such as dynamic insights, employee engagement, workflow management, collaboration tools, configurable templates, self-service, and others. It also includes a wide range of different templates that allow you to configure your dashboard and have critical information presented in a clear format. The tools and templates can then be combined to generate reports for each member of the support team.

Satmetrix’s customer experience management software excels in analyzing the customer journey, brand loyalty, and engagement. It will give you a clear picture of how a customer responds to your brand or product. Gaining this precious insight will make it much easier to adjust your company’s interaction with users accordingly.

By applying machine learning, Satmetrix processes enormous amounts of data, which are then analyzed for new and inventive avenues of improving customer experience. Satmetrix offers fully customizable feedback templates you can tailor to your organization’s needs.

The best customer experience companies have different approaches to how they customize their products. In that regard, NICE Satmetrix opted for a more enterprise-oriented solution backed by powerful business tools, instead of a full-service customer support platform.

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Best Customer Experience Management Software for Analytics

3. Qualtrics

Price: Contact for a Quote
Support types:
Email, phone, social media, live chat
Knowledge base:
No
Self-service portal:
No
Smartphone apps:
Yes
Chatbot:
No
What we liked
  • Ease of use
  • Data processing
  • Surveying system
What we disliked
  • Mobile Functionality

Most organizations start to thrive once they introduce customer feedback and experience solutions into their business plans, which is exactly what Qualtrics did with its CX program. With this kind of approach, your customers know they will be heard and appreciated. In turn, they will stick around and most likely recommend your product to others.

It’s worth mentioning that, under the hood, you have a suite of analytics tools that’s up and running 24/7. This suite is a sophisticated AI solution that combines machine learning with natural language processing to generate real-time suggestions for every team member. The quantity of data processed by Qualtrics iQ is impressive, and the AI can provide meaningful insight from textual, video, or audio content.

With Qualtrics’ customer service management software, you can quickly track and respond to customers’ queries. If you use the entire product selection offered by Qualtrics, you’ll get your hands on the most comprehensive data gathering and analysis tools available. The Qualtrics product range includes Customer Experience, Product Experience, Employee Experience, and Brand Experience. 

Qualtrics is easy to use and can be customized to fit specific user needs. To illustrate a bit, you can adjust the ticketing system’s dashboard roles to grant or deny access to team members.

A centralized platform where all customer requests can be funneled into is indispensable if you want the best customer experience management software. Qualtrics Customer Experience proves that point, gathering feedback from all relevant channels like email, social media, review websites, and more.

This company knows that clients will often use other vendors’ products as well. Instead of shying away from collaboration, Qualtrics seeks to excel in that area, as well. You can easily integrate Qualtrics CX with Salesforce, Slack, Microsoft Dynamics, HubSpot, and many other programs. There’s also an application programming interface (API) available for any custom software integration you may need.

The most beneficial customer support features you will find within this CX software will be ticketing, customer surveys, customer feedback, customer satisfaction score (CSAT), net promoter score (NPS), automation, and advanced analysis. Without a doubt, Qualtrics makes businesses of all sizes come back for more, with more than 13,000 brands using the platform’s services. Renowned companies like Microsoft, Samsung, Yamaha, and Volkswagen are just some industry giants that implement Qualtrics’ customer-facing solutions.

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Best Customer Experience Management Software for Helpdesk

4. Acquire

PRICE: Contact for a Quote
Support types:
Email, phone, video, live chat, social media
Knowledge base:
Yes
Self-service portal:
Yes
Smartphone apps:
No
Chatbot:
Yes
What we liked
  • Chatbot
  • Multi-channel communication
  • Ease of use
What we disliked
  • No mobile app

With the best customer experience management software, you should be able to seamlessly scale up as your organization grows. This, of course, is achieved by expanding the array of features your customer support team uses. Acquire’s software is an excellent long-term solution that can accommodate companies of all sizes and aspirations.

Acquire integrates sales, onboarding, and customer support in a single platform. Creating conditions for better teamwork and communication with customers means more positive experiences and feedback, which leads to more sales.

Acquire has all the features you would expect from the best customer management software. You can communicate with your clients via live chat, phone, email, or even video call. With so many communication lines open, virtually no issue will fall through the cracks and go unanswered.

Your team will appreciate the all-encompassing overview of customer interactions. With Acquire’s slick user interface and dashboard, tracking user tickets will be a walk in the park. All the tools are located in one place, and you can easily switch between communication channels if need be.

Thankfully, customer experience management companies recognize the importance of implementing self-help and self-service solutions to reduce the customer happiness team’s workload. Acquire has several ways to make that happen, but our favorite is the chatbot function. This AI-powered virtual agent uses natural language processing technology to communicate with users and provide instant support around the clock.

Some customers prefer taking matters into their own hands rather than dealing with agents, virtual or otherwise. To ensure that part of your clientele remains satisfied with your services, make use of Acquire’s builder for a centralized database of potential issues, i.e., knowledge base.

If you prefer a hands-on approach, Acquire has your back, too. Its online customer experience management feature called Cobrowse is quite handy and requires no software downloading for users. With this two-way interaction tool, you can troubleshoot issues directly on your customers’ desktop or mobile screens. Of course, they will first have to give you permission to connect to their devices.

Acquire has an impressive list of clients that includes large companies like Discover, Paysafe, Audi, and even the United States Air Force. In short, if you’re looking for a bulletproof customer experience platform, you can’t go wrong with Acquire’s CX software.

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Best Customer Experience Management Software for Cloud-Based AI Analysis

5. Oracle Cloud CX

Price: Contact for a Quote
Support types:
Email, phone, live chat, social media
Knowledge base:
Yes
Self-service portal:
Yes
Smartphone apps:
Yes
Chatbot:
Yes
What we liked
  • Integration
  • Good UI
  • Mobile-friendly
What we disliked
  • Complexity

There’s hardly a hardware or software enthusiast that hasn’t heard of Java and, therefore, Oracle. It was only a matter of time before Oracle brought its own solution for customer experience to the table, keeping its industry presence strong. Their SaaS, Oracle Cloud CX, is a cloud-based product for improving relationships with clients, intended for businesses of all sizes.

With the Oracle customer experience suite, you’ll get the power of powerful analytics, AI, and practical tools to help you throughout the customer journey. This data-first approach enables you to create a unique experience for each client using behavioral, demographic, transactional, and other valuable information.

The sales, support, commerce, and marketing sectors are symbiotic within Oracle CX. The software will gather information across all channels and send it to the customer data platform, creating a single profile for each customer.

A comprehensive cross-department customer data platform is just the first step toward a better customer experience, though. With a whole variety of customer experience tools and features available, Oracle CX provides everything you need to gain and retain customers - better content management, integration, innovative tech application, advanced security, and analytics.

As we all know, knowledge is power. Nevertheless, it’s hard to use the gathered information in real time (i.e., while interacting with a customer) if you haven’t sorted and analyzed it beforehand. That’s where powerful AI-powered analytics come into play. Machine learning has become indispensable for this sort of thing, further reinforced by Oracle’s supporting modules like Data Visualization, CX Audience, Unity, Adaptive Intelligent Apps, and other powerful additions.

Oracle's customer experience software is backed by the Oracle Cloud Infrastructure (OCI) that fuses integrated security, service autonomy, and serverless computing. It also includes an API catalog for custom software integration.

Oracle’s software suite is used by famous establishments, such as Panasonic, Acer, Ricoh, Vodafone, and the University of Oxford. Of course, that doesn’t mean Oracle Cloud CX is exclusively enterprise-oriented. On the contrary, the platform is very adaptable to the needs of small businesses, as well. All in all, a very well-rounded solution.

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Methodology

If you are on the fence about whether this software will benefit your business, we are here to help. Below, we will go through what makes the best customer support software, and why it’s vital for client retention.

Besides helping you devote clients proper attention, customer experience management software (CEM) boosts brand reputation - if it employs the right tools, that is. We will discuss these in more detail, covering software aspects that you should pay particular attention to when deciding what platform and features to go for.

Not all businesses have the same goals or audience, of course. Small companies, for example, might not need a full-featured customer experience suite, while big enterprises will maybe even want to add third-party programs to the bunch. Always keep your company’s particular requirements in mind: That will help you decide what “the best customer service software” means. It could be the one offering survey analysis, or the one with a chatbot feature, for instance. Not to worry - we’ve covered it all, so let’s get down to business - your business.

Multi-Channel Communication

Providing email support has become the standard for companies with an online presence. However, including more channels of communication can only help customer satisfaction. In addition to email, phone (including virtual phones), and live chat support, companies nowadays use their social media platforms to attend to customer needs, as well.

Keeping communication lines open and managed through the same customer experience management platform makes it easier to collect user feedback while promptly responding to requests.

Customer Relationship Management (CRM) and Customer Experience (CX) Integration

When used in conjunction with CX, CRM software’s fantastic characteristics come into the spotlight. The advantages of CRM are databases and reports built based on customer experiences. Combining these two systems makes identifying issues that your users are experiencing a breeze. CRM software keeps all your customer-relevant data in one place, providing all the needed context for CX to shine.

Ticketing System

The foundations of all customer experience management tools lay in a comprehensive ticketing system. This helps track customer interactions, flag issues, and automate some of the processes.

Automation can help immensely when you’re dealing with high volumes of requests. Auto-responses to general queries, ticket routing, or automated reminders can free up your team’s resources and allocate them where a personal touch is needed.

A tagging system is the best way to sort tickets. The users submit a ticket through a web form with multiple commonly occurring issues to select from. Once the request is filled out, a tag determined by the chosen categories is assigned. The best customer experience tools have keyword-recognition tools that add these tags depending on the ticket’s content. The system is quite useful for speeding up identifying issues. Tags can be added manually as well, which further improves the categorization of the tickets.

Ticketing queues are one of the ways to streamline customer experience further. Assigning specialized support agents to ticket queues categorized by request type can increase your team’s overall productivity, giving them a chance to cater more efficiently to client needs.

Customer experience solutions often include knowledge base tools - after all, FAQs can solve most user issues. That said, some customers will still prefer contacting support, however minor the problem. That is where a good built-in ticket deflection system comes in handy. By redirecting users to self-help articles, this convenient tool can reduce the support team’s workload significantly.

Knowledge Base 

On the other hand, many users prefer to read through an article to find an instant solution instead of waiting for a representative’s response. A well-written and regularly updated knowledge base will be just the thing that they’re looking for.

Data Analysis

Customer experience management solutions can sort through the information and detect areas that require improvement by tracking user feedback. Data analysis can help a company quickly adapt and cater to customer grievances. Furthermore, it will enhance your support team’s key performance indicators (KPIs) and make them more efficient.

Sentiment Analysis

Analyzing the emotional state of users can help prevent customer churn. By applying AI solutions to determine whether a request is communicated in a positive or negative tone, you can uncover the general sentiment in your users’ feedback and prepare accordingly.

Survey Capabilities

Online customer experience management software will often include some kind of survey solution. If you use such features, you’ll be able to collect valuable customer feedback and use the data to boost KPIs and customer experiences.

AI Chatbots 

One of the most innovative tools that tremendously improve customer experience is certainly the famous AI chatbot. This feature-creature expands on the self-service capabilities and allows the customer support team to focus on more complicated tasks. It’s instrumental for customer support that doesn't have a 24/7 presence. Chatbots will also reduce costs and provide multilingual support, which is why including this feature in your customer experience suite would be invaluable.

FAQ

What is CX software?

Customer experience (CX) software is usually a cloud-based software-as-a-service (SaaS) solution primarily used to collect, organize, and respond to customer queries and feedback.

Why are customer-centric firms successful?

“The customer is always right” is a saying that’s been around forever, and while it’s not always true, it’s still good to know what the customer has to say. Companies that invest in the best customer experience management software successfully create and increase brand awareness, enlarging their customer base along the way. Naturally, that leads to client-centric businesses having significantly larger revenues than those that don’t focus on the needs of their clientele.

What is a good customer experience?

A good customer experience strategy is one that inspires loyalty among the customers by providing personalized and efficient interactions. If your clients are appreciated, your company will be appreciated, and your products are more likely to be recommended and bought.

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