40 Flabbergasting Amazon Statistics

Updated: March 28,2022

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What would you like to order today — a new electric kettle? A couple of novels for your vacation? Maybe a thick wool sweater to keep you cozy? Or maybe you’d like to explore some of the weirder options: bacon strip bandages, real-life potato heads, stuffed blobfish plushies, or our personal favorite — a very disturbing Nicolas Cage sequined pillowcase. Are these real products? Yep, every single one. And you can find them all on Amazon. If you had any doubts before, Amazon statistics are here to make it clear: you really can find everything on that website.

The online retailer has become an integral part of the American shopping experience, and it continues to grow at an amazing pace. In fact, according to our recent eCommerce statistics, Amazon is worth more around $315.5 billion. Let’s look at some numbers.

Amazon Stats: Highlights
Each month, more than 197 million people visit Amazon’s website.
There are more than 350 million items currently sold on Amazon.
Amazon accounts for 52.4% of the US e-commerce market.
Worldwide, Amazon employs more than 563,000 people.
Amazon is currently worth $856.7 billion.
90% of consumers check product prices at Amazon before making a purchase at a competing website.
Books are the biggest Amazon category — there are 44.2 million items in this section.
Amazon became the second trillion-dollar company of all time.

Fast Facts and Fun Statistics on Amazon

1. Amazon employs more than 563,000 people all over the world.

(Investopedia, CNBC)

According to Amazon employment statistics, Amazon has more employees than Google, Alibaba, and Facebook combined. And every day it hires more people. Most of them receive the company’s minimum wage. Amazon increased its minimum wage to $15 per hour in 2018, and has been encouraging other big companies to do the same ever since. According to CEO and founder Jeff Bezos, Amazon wants its competitors to take things even further: “Do it! Better yet, go to $16 and throw the gauntlet back at us. It’s a kind of competition that will benefit everyone.”

In the past, Amazon has received harsh criticism for low wages and poor working conditions in its warehouses. Workers have organized protests to fight the inhumane working conditions. The Amazon customer base reacted negatively. Raising the minimum wage was the company’s first step toward recovering its public image and placating Amazon customers. Despite the strong PR campaign, news reports say employees are still being mistreated.

2. Amazon ships to more than 100 countries.


From Amazon Prime membership to excellent Amazon seller services, there’s plenty to be gained by getting close to the company. Amazon seller statistics show us that there are more than 100 countries in the world that enjoy the benefits of easy online shopping and quick delivery, with more on the way.

3. More than 100,000 robots work in Amazon warehouses.


With the sheer number of products on Amazon, it’s no wonder that mere human beings can’t manage the workload. Amazon item statistics show that robots are used for jobs such as storing packages because they can carry loads as heavy as 3,000 pounds. Each robot has its own barcode and a sensor that helps it navigate through warehouses. The robots are made by Amazon Robotics, a subsidiary of the main company. They are not sold by Amazon.com.

To make sure that robots and humans get along, Amazon workers even wear special belts that make it easier for robots to avoid bumping into them.

4.  About 7,000 dogs “work” at Amazon.

(About Amazon)

Imagine dialing an Amazon help phone number and having a dog answer. While it’s not quite how things work, we like to imagine it is. According to Amazon website statistics, several thousand dogs come in to work with their owners almost every day. The company has been dog-friendly for more than two decades, and it goes out of its way to make the place comfortable for both humans and pups. There’s a special part of the company sectioned off for dogs, and treats can be found at almost every corner. Employees agree that this helps reduce work stress and promote productivity.

5. Amazon market share was 49.1% of the entire US e-commerce market in 2018.


Consumers go to Amazon to shop online more than to any other place. Amazon user statistics show that this online shopping behemoth is still the most popular option despite the antitrust investigation currently being conducted against it.

Here’s how other e-marketers did in 2018: eBay had 6.6%, Apple had 3.9%, Walmart had 3.7%, and Home Depot had 1.5%. Amazon’s products are flying off the shelf and they are close to monopolizing the market. Economists say that since no other company can match Amazon and there is no real competition, the company has some detrimental effects on the US economy.

6. Amazon is expected to account for 52.4% of the US e-commerce market in 2019.


Amazon is the most popular retailer in the US — period. This year it will finally take over more than half of the market, further reducing the feasibility of competition. When a business grows at this pace, it is in danger of becoming “too big to fail.”

7. Each month, more than 197 million people visit Amazon’s website.


An insane number of people visit Amazon’s website every single month, and the numbers keep growing.

8. Amazon became the second trillion-dollar company of all time.

(CBS News)

According to Amazon business statistics, the company crossed the $1 trillion valuation threshold in September 2018. The first company ever to do this was Apple, one month earlier. Later, Microsoft crossed the threshold briefly before its shares dropped. For now, Apple and Amazon remain the world’s two most highly valued companies.

9. During the holidays, some Amazon warehouses ship over 1 million items per day.


Amazon Prime online is to thank for most of these shipments. Warehouse employees work hard every Christmas to pack and ship items as the shopping grows in volume. Items sold and shipped by Amazon go on to reach customers all around the world. Products sold by Amazon are usually severely discounted around the holidays.

Amazon Statistics: Revenue

10.  E-commerce sales at Amazon will bring in around $317 billion in 2019.


Amazon sales statistics predict enormous revenue by the end of 2019. Sellers on Amazon are bringing in the cash, and the company keeps thriving.

11. Amazon’s current net worth is $856.7 billion.


At Amazon.com, shopping online is an art. Jeff Bezos’s company is generating so much profit that it’s making him one of the richest people in the whole world.

12. Jeff Bezos is currently worth $108.2 billion.


Jeff Bezos has pushed Bill Gates off his throne as the richest person in the world. His Amazon seller services allowed him to climb the charts very quickly and his expertise has made Amazon a top-selling company with seemingly endless profit. In addition to his main business, Bezos also invests in space technology. He also owns the Washington Post newspaper.

13. Amazon stock has risen nearly 500% over the past five years.


Amazon stats reveal that those who invested early are now reaping the benefits. Share prices have been skyrocketing for the past five years, and they show absolutely no signs of slowing down.

14. Amazon earned $5.8 billion during Prime Day 2019.


In 2017, products made by Amazon and sold on the website brought in $1 billion in a single day. In 2018, they brought in $4.8 billion. In 2019, they exceeded all expectations and brought the company $5.8 billion. Amazon product sales statistics show that this is one of the most profitable days for the firm and that people make the best of special features such as free shipping and deep discounts to grab everything they need.

15. Amazon's site went down for 45 minutes in 2013, resulting in $5 million in lost sales.


This specific Amazon USA online shopping statistic serves to illustrate how integrated this company is into our daily lives. We shop through it so frequently that a minor hiccup can result in big sales losses. For Amazon, shopping online is its bread and butter, and being unavailable to customers even for a short time can be deadly. This was back in 2013 — imagine the loss if something like that were to happen now.

16. Amazon Marketplace currently hosts more than 2.5 million active sellers.

(Marketplace Pulse)

Each year, more than a million sellers join in and offer their wares to customers. Amazon third-party sellers problems used to be common on the website: restrictions on where they can sell, being kicked off the site without a reason, counterfeiting, and so on. The company has been working on these, but problems continue to arise. Still, the Marketplace does offer business opportunities to plenty of sellers.

Amazon Prime Statistics

17. 103 million people are Amazon Prime members.


Amazon Prime membership statistics show that there were 95 million users in 2018. That’s a jump of about 8.4% in a single year. Amazon search trends suggest that even more people are likely to become members soon. The Prime program has been around since 2005, and is available internationally. Benefits include free two-day shipping, music streaming, and video streaming. Users are also looking into Amazon Prime vs Amazon Business. And they’re curious about the FBA program, which is aimed specifically at sellers.

18.  The average Amazon Prime user spends $1,300 per year at Amazon. A regular user spends $700 per year.

(Consumer Intelligence Research Partners)

What’s on Amazon Prime? All the fun stuff, apparently! Amazon product statistics indicate that those who subscribe to this program tend to spend a lot more. (If you’ve been thinking about dialing the Amazon Prime number and becoming a member to save a few bucks, you might want to reconsider.) Prime membership will give you a bigger incentive to keep buying things, which can trigger a spiraling shopping addiction.

19. 20% of Amazon Prime members said that they shop on Amazon several times a week.


Amazon website statistics are clear on this one — Prime members shop on the site frequently. To find the best products on Amazon, they log in and browse the latest offers at least a few times a week. Not only that: 7% say they shop there daily. The company goes out of its way to accommodate members and help them find top products on Amazon.

20. Here’s what members identify as their favorite Amazon Prime benefits: free two-day shipping (83%), video and music streaming (10%), PrimeExclusive deals at Whole Foods (5%), free audiobooks and magazines (1%), and other benefits (1%).


Amazon statistics show that free, fast shipping is a fan favorite. American consumerism and the desire for instant gratification are probably the main factors behind this. We want more things, and we want them now. Things that are sold and shipped by Amazon need to reach our doorsteps quickly, and everything needs to be available with the single click of a mouse button.

21.  34% of Prime members always buy Prime-eligible items and 53% frequently buy Prime-eligible items.


Prime-eligibility is an important factor when browsing Amazon top products and Amazon marketplace sellers. Prime-eligible products arrive quicker and don’t incur shipping fees. For those who shop frequently, this is a way to save some money and use their membership to its full extent.

Amazon Items and Sales Categories

22. A total of 119,928,851 distinct products were available for sale on Amazon’s website in April, 2019.


And that’s not counting Amazon Marketplace.

With all the product ratings and reviews, Amazon statistics show that you can buy pretty much anything you can think of on Amazon - and new items are added every day. Shoppers can buy everything from books and appliances to toys, makeup, and clothing.

23. If you factor in Amazon Marketplace, there were over 353 million products on sale at Amazon in 2016.

(Retail TouchPoints)

And that’s not counting books, media, wine, or services.

Amazon Marketplace is a third-party retailer market that’s integrated into the Amazon platform. When you search for Amazon sellers, you’ll find products from both Amazon’s complete product inventory and individual sellers. Those sellers offer both new and used items, but items from Amazon’s original inventory are always new. When we look at what is selling on Amazon, statistics show that numbers keep increasing.

24. Books are the biggest Amazon category — Amazon lists 44.2 million of them on its website.


Given that books were originally Amazon’s only product, it’s no wonder Amazon book sales statistics show us that there’s such a huge number of them on the website. These are some of the most bought items on Amazon. Amazon sells physical books, but it also offers a ton of e-books through its Kindle store. According to Amazon Kindle, statistics show that romance is the most popular genre. Romance is followed by mysteries/thrillers, fantasy, and sci-fi.

25. Books are followed by electronics, with 10.1 million products available.

(Retail TouchPoints)

According to Amazon Echo sales statistics, the Bluetooth-enabled smart speaker is among the most popular items in Amazon’s electronics category. In fact, it’s one of the most popular smart speakers in America, where 31.4% of consumers opt to buy Amazon Echo Dot, 23.2% opt for Echo or Plus, and 11.2% go for Google Home.

26. After electronics come home & kitchen appliances. Amazon offers 6.6 million of them.

(Retail Touchpoints)

Amazon stats once again paint a picture of consumer habits. Pressure cookers, waffle makers, electric kettles, toasters, blenders, and microwaves are some of the most popular choices. A lot of these products are Amazon monthly payment products, meaning that consumers can pay for them in installments with no interest charges.

27. The average Amazon Marketplace seller seems to be all about appliances — 60% of sellers are focused on the home and kitchen category.

(Retail TouchPoints)

Amazon third-party seller statistics indicate that selling toasters is a lot more profitable than selling books.

28. Amazon dominates several online markets, including electronics (89.9% market share), home improvement (83.8%), food (81.8%), sports, fitness & outdoors (89.6%), household essentials (88.8%), and health/medicine (92%).


It’s true — you really can find everything on Amazon. Not only that, you can usually find it at a better price. Amazon statistics show that the company’s monopoly over e-markets is spreading. It has become virtually impossible for any other platform to become real competition to this marketing giant. Items sold by Amazon are delivered faster, sold cheaper, and presented better.

29.  There are 487,083 mobile apps in the Amazon Appstore.


Amazon search statistics show that the number of apps in the Appstore is growing steadily. The current total is an increase of 1.53% over the previous quarter. Many of the biggest sellers on Amazon are shifting their focus to apps. In addition to Android apps, the website also features apps for Kindle Fire tablets, Fire TV, and Fire Phone. While Amazon yearly sales indicate that the company’s not even close to Apple when it comes to apps, the company seems to want to become more competitive in this market.

User Habits and Demographics

30. 90% of consumers compare product prices on Amazon before making a purchase at a competing website.


This is particularly true of Amazon ebook sales statistics — people check out Amazon before buying novels on other websites. The average Amazon customer cites frequent discounts and superior search options as reasons to scroll through Amazon’s offerings before making a purchasing commitment. It’s also easy to dial the Amazon toll free number and reach customer support to answer questions and help with the purchase.

31. 55% of consumers start their online shopping searches on Amazon.


When you type some Amazon search terms, you can easily browse through a multitude of products and find the ones you need. Amazon customer loyalty statistics show that more than half of all online shoppers start their product search at Amazon, and only if they can’t find what they need do they continue at another site. In order for other online retailers to be competitive, they must offer something unique to the customers. It’s very difficult to match items sold and shipped by Amazon because they are often cheaper, they arrive quicker, and they are simply easier to purchase.

32. 51.1% of all Amazon shoppers identify as female.


When it comes to probability and statistics for Amazon shoppers, it seems the genders are fairly balanced. There are only slightly more women than men, but since Amazon sells everything from board games to home appliances, it’s not difficult for members of any demographic group to find something to enjoy. (There is no data available for other genders just yet.) Amazon e Commerce market share means this is the website everyone in America knows about, so it’s no wonder gender figures are well-balanced.

33. Although only 13.9% of American workers have blue-collar jobs, 57.4% of all Amazon shoppers are blue-collar workers.

(Washington Post, MarketingProfs)

Blue-collar workers are where most of the consumer strength is centered. Amazon S3 statistics show that many blue-collar workers use their S3 services on a daily basis. In addition to shopping, there are plenty of Amazon business opportunities that consumers of any social class or standing can apply for.

34. 54.7% of Amazon shoppers have families.


Since you can share an Amazon cart with others, this makes it easy for families to shop from a single account. This is useful for parents who want insight into their children’s purchases.

35. 34.5% of Amazon shoppers have bachelor's degrees.


Many online shoppers are well-educated. Amazon customer demographics show that more than a third have bachelor’s degrees.

36. 27.4% of Amazon shoppers have graduate degrees.

(MarketingProfs, US Census Bureau)

The numbers are nothing to scoff at. More than 27% of Amazon’s online shoppers have master’s degrees or doctorates, compared to just 13.1% of American adults. Items shipped and sold by Amazon are in high demand across all demographics, regardless of education.

37. 45.9% of Amazon shoppers are married.


Elementary statistics about Amazon show that there’s a huge number of married people shopping on the website. Plenty of consumers shop with their partners and have a single account for all family purchases. A lot of them will do a quick price check on Amazon to find a good deal on items before checking out competitors’ websites.

38. 80% of Amazon shoppers are homeowners.


Given that some of the most bought items on Amazon are home appliances, it’s no wonder that most shoppers are actual homeowners.

39. About 50% of upper-income Americans with smart speakers such as Amazon Echo, Alexa, and Google Home use the devices to compare prices among different retailers.

(USA Today)

Amazon Echo statistics and Amazon Alexa statistics show that consumers use their smart speakers to compare prices. Upper-income families, who are early adopters of smart speakers, are particularly fond of this habit. Smart speakers also make it easy to do a quick Amazon check order operation to see when ordered items will arrive.


The app makes it easy to browse Amazon top products and search Amazon by price. It has all of the features that are offered on the desktop website, and it’s fully mobile-optimized.

Amazon in the Future

If our Amazon statistics are anything to judge by, there’s no slowing down for this e-commerce giant. With new innovations every day and the number of sellers and customers growing, it seems the future of American e-commerce belongs to Amazon.


How many items does Amazon have in 2019?

If our Amazon statistics are anything to judge by, there’s no slowing down for this e-commerce giant. With new innovations every day and the number of sellers and customers growing, it seems the future of American e-commerce belongs to Amazon.

What is selling on Amazon (statistics)?

Books, electronics, and home & kitchen appliances are the most commonly sold items on Amazon. Here’s the breakdown of what’s for sale:

  • 10.1 million electronic items
  • 6.6 million home & kitchen appliances
  • 6 million digital music items
  • 4.9 million arts, crafts & sewing items
  • 4.5 million handmade items
  • 4.3 million industrial & scientific items
  • 4 million automotive parts & accessories
  • 3.8 million CDs and vinyls
  • 3.7 million tools & home improvement items

And that doesn’t include books. Amazon books statistics show that books are the biggest category —  there are 44 million items in it.

What percent does Amazon take?

This depends on the seller program you choose. Amazon FBA statistics indicate that how much you pay to Amazon depends on the weight of the package you’re selling, its size, and the storage costs involved. You will also have to pay handling fees. Instead of choosing Fulfillment by Amazon and having the company handle shipping and delivery, you can also sell things to Amazon – but you’re likely to earn less. The FBA program also means you’ll have access to the Amazon marketplace phone number if you need to speak with seller customer service.

How many products does Amazon sell per day?

On average, Amazon sells just over $410 million worth of products every day. During the holiday season, certain warehouses can sell more than $1 million in a single day.

What is Amazon’s most sold item?

According to Amazon Echo data usage statistics, Amazon Echo devices were one of the most popular items during Prime Day 2019. Tablets, memory cards, wireless headphones, Bluetooth speakers, and Kindles are also popular. In general, top items change from day to day, depending on the time of the year, offered discounts, and the popularity of certain items.

How much of the market does Amazon control?

Amazon is expected to hold 52.4% of the US e-commerce market by the end of 2019. The company will handle more than half of all e-commerce in America.

However, while Amazon presents a formidable competitive force, it’s also a facilitator. Amazon’s business programs help sellers get their products into a huge, popular market where they’ll easily be seen by potential customers. Amazon shipping statistics tell us that a lot of small businesses greatly benefit from being a part of this marketplace.

How many people use Amazon?

How many customers does amazon have? There are currently over 100 million Amazon Prime subscribers. Beyond that, Amazon doesn’t report exact numbers.

How many Amazon sellers are there?

There are currently more than 2.5 million active sellers on Amazon Marketplace.

What is Amazon Marketplace?

Amazon Marketplace is an e-commerce platform owned by Amazon. It allows third-party sellers to put their new and used products online and sell them alongside Amazon’s own products.

What is Amazon Go?

Amazon Go is a chain of physical convenience stores. Amazon Go statistics show that these stores are actually fairly successful. The company plans to open more of them across the US and the UK. These stores don’t have cash registers or checkouts, and you don’t have to wait in line to purchase something. You can literally simply pick something up and walk out.

How does that work?

It starts when you open an Amazon account and install the Amazon Go app. After that, simply walk into a store and pick up the things you want. Amazon stores use a combination of artificial intelligence and electronic sensors to figure out what you picked up. Once you exit the store, your card will be charged and you’ll get a receipt.

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With a degree in humanities and a knack for the history of tech, Jovan was always interested in how technology shapes both us as human beings and our social landscapes. When he isn't binging on news and trying to predict the latest tech fads, you may find him trapped within the covers of a generic 80s cyberpunk thriller.

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