Best Press Release Distribution Service

By Sonja November 3, 2020

There are plenty of ways you can market your business. Although often overlooked, the good old-fashioned press is still a great way to get people’s eyes on your company.

It can be tough to get the word out to the best news sites and journalists, but luckily there are plenty of press release distributors that can get the wheels in motion for you. Choosing the best one for your company is a delicate task that requires focus and attention to detail.

We’ve sorted through the best press release distribution providers to give you a solid and diverse list of services to choose from. Read on to find out more.

  • Great network of connections
  • Fast turnaround speed
  • Flexible range of add ons
  • Poor interface
Price $299/mo
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  • Far-spread connections
  • Professional
  • Superb for international releases
  • Expensive
Price $159/mo
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  • Affordable
  • Strong discounts if you buy in bulk
  • Fast release options
  • Good discounts only available on the top-tier package
Price $49.95/year
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  • Highly professional
  • Plethora of packages
  • Superb customer experience
  • High prices
Price $199/mo
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1. eReleases

" Best for a Far-Reaching Audience "

  • The largest service for press releases
  • More than 1.7 million contacts
  • More than 4,500 websites
  • Tradition lasting 20+ years
  • Detailed reports
  • SEO included

Things we liked / disliked:

  • Great network of connections
  • Fast turnaround speed
  • Flexible range of add ons
  • Poor interface

Things we liked / disliked:

  • Great network of connections
  • Fast turnaround speed
  • Flexible range of add ons
  • Poor interface
  • The largest service for press releases
  • More than 1.7 million contacts
  • More than 4,500 websites
  • Tradition lasting 20+ years
  • Detailed reports
  • SEO included

eReleases is a highly regarded press release distributor that uses PR Newswire, the largest distributor in the United States, to get your press release connected with journalists.

We’ll start off by saying that its interface is fairly clunky and outdated, so it may take you some time to get used to it. That said, it’s pretty manageable overall. One of the features related to the interface that we enjoyed was the WireWatch feature. This allows you to track every website that your press release is published on so you can keep track of its progress.

We commend it for its professional turnaround speed. eReleases’ service processes and edits your press release within 24 hours. In addition, it gives you the option to create an express release for $100 if you’re working to a short deadline, making it one of the fastest press release distribution sites.

White-label press releases are available for an extra charge. You can find cheaper white-label press releases with other services where this feature is integrated as part of the package.

eReleases has three packages for you to choose from: Buzz Builder ($299), Newsmaker ($399), and PR Pro ($599). All of the features in these packages are fairly similar, with equal access to media outlets across the board. More than 100,000 journalists have access to the release, along with Google News, Yahoo News, and the Associated Press. On top of that, bonus features, such as embedded images (you will get two as part of the package) and additional words come at the same charge across the various packages.

Your press release can be distributed globally for $1,000, and it can be written for you for $300. eReleases definitely offers some of the most varied and best press release distribution features.

The key differences between its packages are the guarantee of getting onto news sites and the word count.

The Buzz Builder package will get you onto at least 90 sites. The Newsmaker package guarantees 120 sites and the PR Pro package more than 150. The word count for press releases is 400, 500, and 600 respectively.

eReleases is one of the best press release distribution companies for targeted distribution. You get one industry to specifically target in the Buzz Builder list, and an extra one in each higher-tier package, with additional industries available for $100. If a specific industry niche is targeted, journalists and media organizations that specialize in that field are more likely to pick up your story and help you gain publicity.

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2. Linking News

" Best for White-Label Press Releases "

  • Guaranteed placement
  • Complete White Label Service
  • Improved SEO ranking
  • Over 330,000 domestic publications
  • Strong Chinese publication network
  • Featured on ABC, NBC, CBS, FOX and more

Things we liked / disliked:

  • Far-spread connections
  • Professional
  • Superb for international releases
  • Expensive

Things we liked / disliked:

  • Far-spread connections
  • Professional
  • Superb for international releases
  • Expensive
  • Guaranteed placement
  • Complete White Label Service
  • Improved SEO ranking
  • Over 330,000 domestic publications
  • Strong Chinese publication network
  • Featured on ABC, NBC, CBS, FOX and more

Linking News offers a powerhouse press distribution service. It is perhaps the best press release distribution platform with regards to it’s connections. Linking News is associated with over 330,000 media publications, 900,000 journalists, and 90 million social media influencers. The scale of its reach is hard to beat, and we recommend it if you want your press release to spread far and wide.

We award Linking News top marks for its polished interface, putting it ahead of the competition in this category. You won’t have any issues getting it up and running, with everything designed to be clear and functional. On top of that, its publication range timing is in the 24-48 hour range. Unfortunately, it doesn’t offer an express service, so it’s not ideal if you need to send something out to the press immediately.

Linking News provides professional email support as well as customer support and other features in Chinese – an interesting addition. Couple this with a global range of media links and you have one of the best international press release distribution services.

One of Linking News’s standout features is that every publication comes with a white-label press release. None of your press releases will have the Linking News logo or link to it, allowing you to customize it in a manner that best suits your firm. The fact that white-label press releases are included in the price means this distributor offers excellent value if white-label releases are a requirement for your firm. Linking News will help you make sure your press release is as professional as possible.

Linking News’ pricing is at the upper end of the scale, where it kicks off at $159 for publication on more than 100 sites, including ABC, CBS, NBC, and Fox. But it has three packages if you want to improve your reach, with the Gold Package being the best international press release distribution package. It will hook up your press release with over 400 sites and high-end news platforms, including six international Yahoo outlets. If you want wide coverage, this is an excellent package if you can fork up the $1,680 it will cost you to get your business to go global.

3. EIN Presswire

" Best for regular releases "

  • Proprietary distribution technologies
  • Hundreds of geographic media directories
  • Press releases in 50 industries
  • Strong international network
  • Perfect for NGOs and government organizations
  • Affordable pricing plans

Things we liked / disliked:

  • Affordable
  • Strong discounts if you buy in bulk
  • Fast release options
  • Good discounts only available on the top-tier package

Things we liked / disliked:

  • Affordable
  • Strong discounts if you buy in bulk
  • Fast release options
  • Good discounts only available on the top-tier package
  • Proprietary distribution technologies
  • Hundreds of geographic media directories
  • Press releases in 50 industries
  • Strong international network
  • Perfect for NGOs and government organizations
  • Affordable pricing plans

EIN Presswire, another one of our press release picks, is one of the best online press release distribution services. It stands out due to its affordable and prompt releases, which are posted to a fairly wide range of targets.

EIN’s interface is a bit clumsy compared to some of its competitors, although it’s not too far below industry standards. The interface doesn’t tend to interfere with the platform’s ease of use – you can get going with the service nice and quickly.

It has one of the best and fastest press release distribution upload speeds in the industry; with higher-priced packages it takes around an hour to upload on a working day between 6 a.m. and 6 p.m. EST, and six hours during the night and on weekends. This may seem inconvenient, but you have to keep in mind that EIN Presswire aims to send out press releases en masse instead of distributing only selective content. The effects of this strategy can be seen immediately when you arrive at the website – the company boasts vast numbers of audiences reached.

Note that fast-scheduled releases are only available on the top two paid packages. This is something to keep in mind when considering the best time for your press release distribution.

EIN Presswire’s packages are as follows:

The Basic package includes a single press release priced at $49.95. It comes with a word count of up to 700 words, but does not include any images or videos in this package. It only has one channel of distribution.

To receive extra features, you’ll need to upgrade. The Pro package comes with five releases, Pro+ comes with 10, and the Corporate package comes with 50.

The price per press release works out cheaper the higher the package you choose, with the exception of the Pro, where you’ll only receive a $0.15 discount per release. If you’re signed up for the Corporate package, however, the price comes to a low $19.98 per release, making EIN Presswire perhaps the best low-cost press release distribution service in the industry. To take advantage of this, however, you’ll need to be certain that you want to make regular press releases, as you’ll have to use your allocation within a year.

If you’re looking for just one or a few press releases of high quality then EIN Presswire is not the best press release distribution platform for you. However, if you’re aiming at churning out press releases on at least a weekly basis, you can find great value here. The corporate package, although not as impactful or as strong with media connections as other providers, offers perhaps the best cost-effective press release distribution in the industry.

4. Newswire

" Best for Analytics "

  • Extensive media databases
  • Rich Data Collection
  • Secure CMS
  • Monitor important news
  • Access to relevant media outlets

Things we liked / disliked:

  • Highly professional
  • Plethora of packages
  • Superb customer experience
  • High prices

Things we liked / disliked:

  • Highly professional
  • Plethora of packages
  • Superb customer experience
  • High prices
  • Extensive media databases
  • Rich Data Collection
  • Secure CMS
  • Monitor important news
  • Access to relevant media outlets

Newswire is a highly respected press release distribution service that has a strong reputation for its professionalism. We made note in particular of Newswire’s attention to its customers. You can expect to receive a more personal touch when you work with Newswire to run a press release for you. Live chat support is available, as are emails and phone calls, which is a step beyond what many of the best press release distributors provide.

Among the services we’ve reviewed, we would rank Newswire’s interface and navigability as top-notch. It’s easy to format your press release and upload photos to complete its look. Along with this, you can tell that the company takes its job very seriously thanks to its two-tiered editorial process from its second level of packages onward.

One of the things that impressed us with Newswire was its attention to analytics as part of its press release software. It provides users with detailed reports on press releases where you can view how far your story has spread. Not only that, but you can find out where readers are located, along with other statistics that help you fine-tune your marketing strategy for the future.

Newswire has various options for press release packages. There are four different levels for domestic options, five international packages, and a package that specializes in finances for public companies, making Newswire the best press release for large businesses. We found its international packages to be particularly special. There are options to target the UK, Canada, Asia, Latin America, as well as an all-round international press release.

Newswire’s pricing is on the higher end of the scale, but for good reason. The features you receive exceed those offered by the competition, and the potential for your press release to succeed will improve enormously. You will receive fine personalized service along with detailed analytics, which is a great service if you’re planning a big press release.

You can purchase future press release credits with Newswire so that you can receive a discount. These come in bundles of six, 12, or 24, which saves you 10%, 15%, or 20%, respectively. Pricing starts at $199 for a basic release and goes well over $1,000 for international ones. Overall, though, you certainly get your money’s worth with this professional company, which is one of the best press release distribution services in the industry.

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Methodology

Getting published in major media outlets is a serious matter. Thus you must take choosing the best press release distribution service seriously. When investing in this kind of coverage and promotion, there is little room for mishaps, so you must make sure that the company you select will do its utmost to get professional press releases published. After doing the research and running the companies through our distinct methodology, we’ve come up with a list to help you choose the best press release distribution company.

Distribution Channels

One aspect that requires careful consideration is where your press release is going to end up. A good press release service needs to have the right connections to get your name out there. Some of the services will just point you in the direction of a handful of media outlets, whereas others boast having more than 100,000 connections. The more journalists who can discover your piece, the better. Many charge extra for access to more outlets, so keep this in mind when selecting the best press release distribution service for your company.

Ease of Use

As a business owner, you don’t have time to fool around with tricky software. Thankfully, the market is filled with various office tools that make your job much easier such as grammar checkers, appointment scheduling software, and most important for publishers speedy and reliable press release distribution services. Saving time and convenience are part of the reason you’re looking to use a press release service, so the one you choose also needs to factor that in. A press release service will save you time and will make your life more convenient. When analyzing the best press release distribution sites, we considered the navigation features of their websites, the input that you have to give, and what they do to make delivering your press releases a breeze.

White-Label Press Releases

A white-label press release refers to when your press release is published under your own brand. This is worth knowing because many press release distribution services have their name printed alongside the published article. While this isn’t too big of a problem and isn’t often picked up by readers, some people feel it’s more professional to not have the service’s name printed.

Many of the best press release distribution companies have an option to provide white-label press releases. This tends to come at a higher price, but depending on your budget and how important you consider it, it can be worth it.

Multimedia Features

It’s important to include photographs and videos in your press release. Multimedia attracts readers further towards your organization and makes your press release more solid all-round. We rate the best press release distribution services on whether these are included in the package price or whether they are available as extras.

Speed

When you formulate a press release, you don’t want it to be hanging around for too long before it hits the wires. Press releases should be processed quickly and accurately on a consistent basis. You can expect a turnaround time from 24 hours to 48 hours from the best press release sites. If it’s much more than that, then it is perhaps best not to go with that service. You should also note that many press release services offer rapid turnaround for an extra fee if it’s an urgent release that needs to be in the media promptly.

Pricing

Obviously price is an important factor. Sending out a press release is a costly activity, especially considering that there are no guarantees a media company will pick it up. If a press release is a success, its publicity will be far more cost-effective than what an advanced marketing campaign will be able to give you. Although press release distribution pricing can be high, if your press release has an eye-catching story, it can push recognition of your business skywards.

That said, a press release doesn’t need to be overly expensive. There are plenty of companies out there that offer their services for under $100. And although they might not be the best, there’s free press release distribution services available for you to use. Since they tend to lack quality and have inconsistent disparities between them, we decided to just review paid ones.
Customer Service

A press release is a somewhat sensitive marketing ploy. There must be careful attention to detail, and various factors must be taken into account so that you can nail the press release and improve your business’s status. This is why the attention press release distributors give to their clients is important.

A clear human touch should be provided before you commit your money to one of these services. If the service appears to be cold and impersonal, you should consider how much it will actually help you to get the word out about your product when you’re deciding between the best press release distribution services in 2020.

Best Press Release Distribution Service in 2020

  1. Linking News – Best for white-label press releases
  2. eReleases – Best for a far-reaching audience
  3. Newswire – Best for analytics
  4. EIN Presswire – Best for regular releases

FAQ

How much does it cost to distribute a press release?

It depends. There are some services available for free, but if you want quality with your service, you’ll have to pay something. Decent press release distributors start at around $50 for a release and make their way into the high hundreds. The higher-priced distributors tend to have better connections and other features that help your press release stand out more.

How do I distribute a press release for free?

Free press releases are an option, but if you want to help ensure that yours stands out from the crowd, you’ll want to choose a service that has the right connections. Unfortunately, even the best free press release distribution services don’t have the punch to help boost publicity to a high level. If you’re really on a budget, give a free service a go, or even use it as a test run before you opt for a paid service that offers better options and, ultimately, better results.

What is a wire service?

A wire service distributes news, reports, and press releases to the media. It does this by relaying the information over a traditional wire service or by sending it via satellite.

What is the best press release distribution service?

There are many great press release distribution services available, which means you need to carefully review them before choosing the right one. There is no single best press release service that comes out as the top in all categories – it depends on your needs. That said, the more specialized services we reviewed – such as eRelases, Newswire, and Linking News – are typically those that have the highest chance of success.

How many press releases are distributed daily?

Hundreds of press releases are distributed daily in the United States and thousands internationally, making it a tough market to be competitive in. This is why a careful analysis of press releases is important in order for you to stand out from the crowd. To get your message out effectively, read over our full best press release distribution review.