Getting published in major media outlets is a serious matter. Thus you must take choosing the best press release distribution service seriously. When investing in this kind of coverage and promotion, there is little room for mishaps, so you must make sure that the company you select will do its utmost to get professional press releases published. After doing the research and running the companies through our distinct methodology, we’ve come up with a list to help you choose the best press release distribution company.
One aspect that requires careful consideration is where your press release is going to end up. A good press release service needs to have the right connections to get your name out there. Some of the services will just point you in the direction of a handful of media outlets, whereas others boast having more than 100,000 connections. The more journalists who can discover your piece, the better. Many charge extra for access to more outlets, so keep this in mind when selecting the best press release distribution service for your company.
Ease of Use
As a business owner, you don’t have time to fool around with tricky software. Thankfully, the market is filled with various office tools that make your job much easier such as grammar checkers, appointment scheduling software, and most important for publishers speedy and reliable press release distribution services. Saving time and convenience are part of the reason you’re looking to use a press release service, so the one you choose also needs to factor that in. A press release service will save you time and will make your life more convenient. When analyzing the best press release distribution sites, we considered the navigation features of their websites, the input that you have to give, and what they do to make delivering your press releases a breeze.
White-Label Press Releases
A white-label press release refers to when your press release is published under your own brand. This is worth knowing because many press release distribution services have their name printed alongside the published article. While this isn’t too big of a problem and isn’t often picked up by readers, some people feel it’s more professional to not have the service’s name printed.
Many of the best press release distribution companies have an option to provide white-label press releases. This tends to come at a higher price, but depending on your budget and how important you consider it, it can be worth it.
It’s important to include photographs and videos in your press release. Multimedia attracts readers further towards your organization and makes your press release more solid all-round. We rate the best press release distribution services on whether these are included in the package price or whether they are available as extras.
When you formulate a press release, you don’t want it to be hanging around for too long before it hits the wires. Press releases should be processed quickly and accurately on a consistent basis. You can expect a turnaround time from 24 hours to 48 hours from the best press release sites. If it’s much more than that, then it is perhaps best not to go with that service. You should also note that many press release services offer rapid turnaround for an extra fee if it’s an urgent release that needs to be in the media promptly.
Obviously price is an important factor. Sending out a press release is a costly activity, especially considering that there are no guarantees a media company will pick it up. If a press release is a success, its publicity will be far more cost-effective than what an advanced marketing campaign will be able to give you. Although press release distribution pricing can be high, if your press release has an eye-catching story, it can push recognition of your business skywards.
That said, a press release doesn’t need to be overly expensive. There are plenty of companies out there that offer their services for under $100. And although they might not be the best, there’s free press release distribution services available for you to use. Since they tend to lack quality and have inconsistent disparities between them, we decided to just review paid ones.
A press release is a somewhat sensitive marketing ploy. There must be careful attention to detail, and various factors must be taken into account so that you can nail the press release and improve your business’s status. This is why the attention press release distributors give to their clients is important.
A clear human touch should be provided before you commit your money to one of these services. If the service appears to be cold and impersonal, you should consider how much it will actually help you to get the word out about your product when you’re deciding between the best press release distribution services in 2021.
Best Press Release Distribution Service in 2021
- Linking News – Best for white-label press releases
- eReleases – Best for a far-reaching audience
- Newswire – Best for analytics
- EIN Presswire – Best for regular releases
How much does it cost to distribute a press release?
It depends. There are some services available for free, but if you want quality with your service, you’ll have to pay something. Decent press release distributors start at around $50 for a release and make their way into the high hundreds. The higher-priced distributors tend to have better connections and other features that help your press release stand out more.
How do I distribute a press release for free?
Free press releases are an option, but if you want to help ensure that yours stands out from the crowd, you’ll want to choose a service that has the right connections. Unfortunately, even the best free press release distribution services don’t have the punch to help boost publicity to a high level. If you’re really on a budget, give a free service a go, or even use it as a test run before you opt for a paid service that offers better options and, ultimately, better results.
What is a wire service?
A wire service distributes news, reports, and press releases to the media. It does this by relaying the information over a traditional wire service or by sending it via satellite.
What is the best press release distribution service?
There are many great press release distribution services available, which means you need to carefully review them before choosing the right one. There is no single best press release service that comes out as the top in all categories – it depends on your needs. That said, the more specialized services we reviewed – such as eRelases, Newswire, and Linking News – are typically those that have the highest chance of success.
How many press releases are distributed daily?
Hundreds of press releases are distributed daily in the United States and thousands internationally, making it a tough market to be competitive in. This is why a careful analysis of press releases is important in order for you to stand out from the crowd. To get your message out effectively, read over our full best press release distribution review.